短讯：消费者喜欢电视、电话和网络的一体化服务

短讯：消费者喜欢电视、电话和网络的一体化服务

AMTeam.org消息：Leichtman Research Group公司 (LRG)的调查显示，美国消费者逐渐喜欢由电信公司提供的电视、电话和网络的一体化服务。

该市场研究公司周一发布了该次调研报告，显示接受调查的1600位家庭用户中43％接受了一家公司提供的一体化服务，而去年的调查还显示只有33％的用户使用了一体化服务。

LRG公司的总裁和首席分析师Bruce Leichtman表示：“电视、电话和宽带网络服务的结合对于无论是供应商还是消费者来说都越来越重要，而最容易接受一体化服务的用户为年轻人和较为富有人群。”

他还表示，接受一体化服务的宽带用户一般不会改换服务提供商，所以一体化服务为服务提供商提供了“客户粘性”。

Brief: Consumers Like TV, Phone, Web 'Bundles'

U.S. consumers appear to like the "bundles" of TV, phone or Internet services they are offered by telecommunications and cable companies, according to a poll conducted by the Leichtman Research Group (LRG).

The market research firm reported Monday that 43 percent of the 1600 consumers interviewed said their households receive a bundle from a single company. In the previous year's poll, 33 percent said they received a bundle.

"The combination of TV, high-speed Internet and telephone services is becoming increasingly important for both providers and consumers," said Bruce Leichtman, president and principal analyst for LRG, in a statement. "Those who are most likely to receive bundled services tend to be younger and wealthier than average."

Noting that cable subscribers who receive a bundle of services are less likely to switch away from cable TV than subscribers with a single service, Leichtman said bundles provide "stickiness" for service providers