报纸行业的增长转向网络

报纸行业的增长转向网络

AMTeam.org消息：报纸正在努力留住传统用户，但是据该行业周一发布的报告表示，报纸行业的网络增长率达到了两位数。

据美国报业协会表示，从2005年的一月份到12月份，报纸网站的访问数提高了21％，同期页面浏览数更是飙升了43％。十一月份，三分之一的网络用户接近5500万的读者访问了报纸网站。

同时报纸网站的访问者中年轻用户的数量也提高了，去年年末的访问者中14％的用户为25～34的群体，而超过9％的用户为18～24的群体。

该数据是从美国报业协会报纸读者数据库中向广告用户所提供春节公告中获取的，该协会是在芝加哥举行的报业展览会上发布这项报告的。

美国报业协会的总裁和首席执行官John F. Sturm 在发言中表示，报纸读者数据库中数据的上涨显示了报纸行业在利用网络增强对当今读者吸引力方面取得的重大进展。

Newspaper Growth Shifts To Online

Newspapers are struggling to hold on to readership offline, but on the Web, their growth rate is in the double digits, the industry said Monday.

The number of unique visitors to newspaper Web sites jumped 21 percent from January to December 2005, and page views soared by 43 percent over the same period, the Newspaper Association of America said. A total of 55 million people, or one in three Internet users, visited a newspaper Web site in November.

Newspapers also reported an increase in the number of younger visitors to Web sites, which attracted 14 percent more 25- to 34-year-olds by the end of last year and 9 percent more 18- to 24-year-olds.

The numbers were taken from the spring release of the NAA's 2006 Newspaper Audience Database, which the industry presents to advertisers. The NAA released the report at the NEXPO newspaper exhibition and conference in Chicago.

"This latest wave of NADbase data shows once again the strong gains that our industry is making in leveraging the power of their Web sites to broaden their appeal to today’s audiences,” John F. Sturm, NAA president and chief executive, said in a statement.