用户试验新产品的时间只有20分钟

用户试验新产品的时间只有20分钟

AMTeam.org消息：周一以为荷兰的科学家表示，美国的消费者平均花费20分钟的时间来尝试学习操作新设备，不行就会放弃将新设备退回。Eindhoven科技大学的在读博士Elke den Ouden在其研究中发现针对MP3播放器、无线耳机等硬件的投诉和返回大部分由于有缺陷的设计。

事实上，一半的产品的退回原因是由于消费不知道如何操作这些设备。

den Ouden将菲利普公司的产品经理们也拉进来作为测试人，在周末交给他们测试新产品的时候，这些经理们都抱怨不能弄懂这些设备的操作而退回产品。

Users Give New Gear Just 20 Minutes

Americans consumers give up after spending an average of just 20 minutes trying to figure out how to work a new device, a Dutch scientist said Monday. After that, the product goes back. According to Reuters, Elke den Ouden, a PhD candidate at the Technical University of Eindhoven, found in her research that complaints and returns of hardware such as MP3 music players and wireless audio systems were largely due to defective design.

In fact, half of all products returned to stores by consumers are failures because the buyer couldn't figure out how to operate the device, den Ouden said.

Den Ouden also used product managers at Philips, the Netherlands-based electronics giant, as guinea pigs, giving them new products to test over a weekend. Even the managers returned with complaints about not being able to puzzle out the hardware.