去年搜索广告费用提高44％

去年搜索广告费用提高44％

AMTeam.org消息：近期一家机构表示，北美的广告客户去年在搜索引擎广告上的投入提高了44％，而Google和Yahoo公司占有较大的份额。

据搜索引擎市场专业机构表示广告商去年花在搜索广告上的投入为57.5亿美元，估计该市场将会继续扩大，在2010年可达到110亿美元。

11月由Radar Research公司和Intellisurvey公司所组织的面向553个受访者的调查发现，搜索广告的花销大部分为位次付费，大约有47亿美元，比例约合83％；搜索结果的排序优化约为11％，置入费约为4％，剩下的主要用来内部开发等。

该调查还发现去年Google和Yahoo占有互联网广告领域的最大份额，此外，广告客户和各机构正接近它们的预算上线，很多搜索引擎的广告经费都从其它项目转移过来的。

Search Advertising Up 44% Last Year

North American advertisers spent 44 percent more on search engine marketing last year, with Google Inc. and Yahoo Inc. taking a large share of the market, an industry trade group said.

Advertisers spent $5.75 billion last year, according to the Search Engine Marketing Professional Organization. Spending on search marketing is expected to continue growing, reaching $11 billion in 2010.

The survey of 553 respondents conducted in November by Radar Research LLC and Intellisurvey found that the bulk of the spending last year was on paid placement, which accounted for 83 percent or $4.7 billion. Optimization of Web sites for better search rankings accounted for 11 percent of spending, paid inclusion 4 percent, and the remainder on agency solutions, in-house development and other tactics.

The survey also found that Google and Yahoo commanded the "lion's share" of Internet advertising last year. In addition, advertisers and agencies are approaching their pricing limits, and most search-engine marketing funding is shifted from other programs.