网络广告收入再创新高

网络广告收入再创新高

AMTeam.org消息：根据互动广告局以及PricewaterhouseCoopers所做的调查调查显示，2005年上半年，广告商在网络投入了创纪录的58亿美金来宣传它们的产品，与2004年上半年相比提高了26％。

PricewaterhouseCoopers的合作伙伴戴卫·希夫曼表示，公司的调查显示广告花费正随着消费者向网络转移，也许企业将会将更多的广告预算投入到网络上。

与一年前相比，网络广告投资的品种资金比例并没有什么变化，其中40％的投资用在搜索引擎上，20％用在媒体显示广告，18％用在分类广告上，而8％的资金用在多媒体广告上。过去的一年里，广告花费突飞猛进，用于搜索引擎的广告达到了23亿美元上涨了27％，平面显示广告达到12亿美元，上涨了23％；分类广告达到10亿美元，上涨了33％，而用于多媒体的广告费达到了4.63亿美元，上涨了26％。其它的花费达到了3.47亿美元，是一年前的三倍。

第二季度，网络广告收入达到了30亿美元，比2004年同期上涨了26％，而比2005年一季度上涨了7％。

Online Ad Revenue Reaches Record Level

Advertisers spent a record $5.8 billion touting their wares online during the first six months of 2005, a 26% increase over the first half of 2004, according to the Interactive Advertising Bureau.

PricewaterhouseCoopers partner David Silverman says the firms' research shows advertising dollars are following consumers to the Internet. "Marketers may be shifting more of their total advertising budgets to online," he said in a statement.

The mix in types of ad spending in the first half of the year remained virtually unchanged from a year earlier, with 40% of ad dollars spent on search, 20% on display ads, 18% on classifieds, and 8% on rich media. Year-over-year spending in those categories soared to $2.3 billion (27% increase) for search, $1.2 billion (23%) for display ads, $1 billion (33%) for classifieds, and $463 million (26%) for rich media. Referrals and lead generations represented 6% of ad spending, increasing to $347 million, tripling in a year.

For the second quarter, Internet advertising revenue approached $3 billion, a 26% increase over the same period in 2004. Second-quarter revenue represents a 7% increase over first-quarter spending.