美国公司也可以采用短信营销

美国公司也可以采用短信营销

AMTeam.org消息：一家技术供应商周一发布的白皮书表示，利用短信的行销，这一已经在世界的一些地区被广泛应用的方式，将会为美国的公司带来一个很好的机遇。

该白皮书是由Capita公司发布的，其无线解决方案主管安德鲁表示无线技术为所有公司提供了一个富有吸引力可以向所有人发放消息的媒介。

“向一个个人客户直接传递信息第一次成为了可能，而且这样做的成本大大少于利用传统媒体的花费。在手机用户的市场日趋饱和的今天，短信宣传的价值每天都在增强。”

安德鲁指出在这一业务领域美国已经落后，尽管美国有反垃圾信息的立法，我们仍然在尽力追赶。然而，安德鲁也提醒说要灵活处理利用短信的营销工作。

“如果能够正确使用，读者就会将其当作可以增值的内容，而不是仅仅当作一个广告而已。比如，电影院利用短信向手机用户发布关于某一电影的播放日程以及折扣信息，就可能被读者当作在提供一种服务，而不是仅仅在发布一个广告。这种营销方式在很多行业都有潜在应用的价值，包括快餐、外卖、服务业、娱乐业以及零售业等行业。”

U.S. Ready For Marketing Via Text Messages: Study

Marketing via text messages, already widely done in some areas of the world, provides a big opportunity for companies in the U.S., according to a white paper released Monday by a technology vendor.

"Wireless technologies offer all companies a very attractive medium for anyone looking to broadcast a message," Andrew Henderson, director of wireless solutions for Capita, the technology service provider that issued the white paper, said in a statement.

 “For the first time, it's possible to send content directly to an individual audience member -- and to do so at costs significantly less expensive than more traditional media. As markets become saturated with handset users, the value proposition becomes more compelling each day."

Henderson noted that the U.S. lags behind other markets in this area, but that it is catching up, despite anti-spam legislation. However, Henderson cautioned that the marketing efforts must be deftly handled.

"If used properly, an audience will view wireless content as value-added rather than as advertisements," Henderson said. "For example, a movie studio that sends discounts for a film along with a schedule of viewing times to a phone base may be viewed as providing a service. This form of marketing has implications across a variety of industries including fast food, packaged goods, services, entertainment, and retail, among others."