Trade Management: Reducing Promotion Costs Through Accurate Planning, Processing and Validation

2005-6-16 14:52:25【作者】 畅享网 【进入论坛】
本文关键字 转贴文档
广告

Learn how Trade Management can provide planning and control to the trade promotions management process, significantly increasing brand recognition and reducing erroneous and/or fraudulent claims-adding dollars directly to the bottom line.
 
 Manufacturers use trade promotions to position their products advantageously within a retailers' overall consumer product offerings. Trade promotions and their related transaction costs equate to 10-30 percent of a manufacturer's revenues, and is the second highest cost only behind the cost of goods themselves. A significant portion of those costs can be erroneous or fraudulent claims due to a manufacturer not having an effective way to tie promotions to the back-end processing of rebates and deductions. Managing trade promotions effectively helps manufacturers increase brand recognition and drive profitability by positioning and timing products correctly in the marketplace,and by streamlining the back-end claims verification and processing.
 
 QAD's Trade Management solution offers companies a closed-loop process that includes the planning, documentation, approval, execution, administration and evaluation of trade promotion activities. Trade Management provides an important component of customer and channel management by helping companies manage pricing, promotions, claims, deductions and rebates more efficiently and effectively. This presentation will illustrate how QAD positively impacts a manufacturer's bottom line with better trade promotion management.
 

如果您希望与本文章的作者或其所在机构,进一步交流,请联系:畅享网 姜小姐
jill.jiang@amt.com.cn | 021-51096826-112 | 在线联系
人月神话专栏组合项目管理的成熟度

在需求部分,整个规划的过程是从顶向下的过程,包括了组合分析和计划,资源计划,资源进度和利用率,工时和……

吕建伟 专栏CRM下午茶(四):销售成熟度与..

经销商现在都精细化销售了,细节化销售的CRM,对企业销售帮助不明显了,真正的CRM就该上场了。&nb……

周宏钧的信息化之路[原创]信息化助力企业脱身金融..

从上下游整合的角度看,信息化是一种策略工具和有效手段,信息系统平台提供管控平台,加速整合过程,降低整……

IDS  Scheer专栏企业执行力和业务流程管理

无论一个企业的商业环境多么好,战略多么正确,只要企业执行力不到位,其绩效是不可能太令董事会里的企业家……