Trade Management: Reducing Promotion Costs Through Accurate Planning, Processing and Validation

Learn how Trade Management can provide planning and control to the trade promotions management process, significantly increasing brand recognition and reducing erroneous and/or fraudulent claims-adding dollars directly to the bottom line.
 
 Manufacturers use trade promotions to position their products advantageously within a retailers' overall consumer product offerings. Trade promotions and their related transaction costs equate to 10-30 percent of a manufacturer's revenues, and is the second highest cost only behind the cost of goods themselves. A significant portion of those costs can be erroneous or fraudulent claims due to a manufacturer not having an effective way to tie promotions to the back-end processing of rebates and deductions. Managing trade promotions effectively helps manufacturers increase brand recognition and drive profitability by positioning and timing products correctly in the marketplace,and by streamlining the back-end claims verification and processing.
 
 QAD's Trade Management solution offers companies a closed-loop process that includes the planning, documentation, approval, execution, administration and evaluation of trade promotion activities. Trade Management provides an important component of customer and channel management by helping companies manage pricing, promotions, claims, deductions and rebates more efficiently and effectively. This presentation will illustrate how QAD positively impacts a manufacturer's bottom line with better trade promotion management.