圣诞假期消费者推迟网上购物

圣诞假期消费者推迟网上购物

AMTeam.org消息：消费者调研公司ComScore表示，由于经销商的最后促销和送货的折扣，本季度网上消费者推迟了购物的时间。

上周与去年同期相比，消费者的支出增加了29％，这显示网上购物的高峰推迟了。

该公司的总裁Gian Fulgoni在发言中表示：“经销商对于最后促销的延续使用以及及时配送价格的下降，使得消费者今年更愿意推迟网上购物的时间。”

该公司估计本季度的网上消费量将超出190亿美元，全年将达到827亿美元；而去年网络消费额为665亿美元。

Holiday Shoppers Buying Later On the Web

Online holiday shoppers are buying later in the season, due to retailers' last-minute promotions and discounted shipping, a consumer research firm said.

Last week, people spent 29 percent more than the same period a year ago, indicating that they're doing their online shopping later.

"Retailers' continued use of last-minute promotions and discounted in-time shipping have allowed consumers to comfortably extend their online purchasing later into the season," Gian Fulgoni, chairman of ComScore, said in a statement.

ComScore expects online shoppers to spend more than $19 billion for the entire season, and $82.7 billion for the full year. Last year, consumers spent $66.5 billion on the Web.