新增两大巨头介入收购:美国在线成了香馍馍(编译新闻)广告 新增两大巨头介入收购:美国在线成了香馍馍
据知情的有关人士透露,Google和Concast正在与时代华纳进行谈判,意图部分收购美国在线。与此同时,微软公司也在进行类似的谈判,意图收购美国在线少部分股票,而Google和Concast的动作,被视作是对微软的阻击。 曾经,时代华纳长时间受到华尔街施加的压力,要求卖掉美国在线,而目前的态势意味着时代华纳占据了优越的位置,因为有多名收购者的竞争,而这将提升美国在线的价值。 Google和Comcast是在上个月时代华纳与微软进行谈判的报道出现之后开始接触时代华纳的。实际上,Google的CEO
Eric在上个月16号,也就是相关报道出次出现的第二天就安排了会议,讨论部分收购美国在线的事情。 但是,Google、Concast、时代华纳和微软拒绝对谈判的任何情况做评论。 转自:The New
York Times, October 13, 2005 Big Hitters Said to Want Piece of AOLBy SAUL
HANSELL Published: October 13, 2005 Google and Comcast are in talks with Time Warner to buy a
portion of America Online, according to several people with knowledge of the
negotiations. The joint bid was widely seen as a way to head off Microsoft, which has also been negotiating to
buy a minority stake in AOL. The development
means that Time Warner, which has long been under pressure by Wall Street to
sell off its AOL unit, now finds itself in the enviable position of having
multiple suitors, which may drive up AOL's value. Both Comcast and
Google approached Time Warner last month after word of Time Warner's discussions
with Microsoft were reported in the press. Indeed, Eric E.
Schmidt, Google's chief executive, who was in New York on Sept. 16, the day
after the first report appeared in The New York Post, hastily arranged a meeting
that day with Jonathan F. Miller, the chief executive of AOL, and top officials
of Time Warner, a person close to the discussion
said. The terms of any
potential deal are very much in flux, several participants said. Spokesmen for
Google, Comcast, Time Warner and Microsoft declined to comment on any
negotiations among them. Time Warner believes
that any deal must value AOL at more than $20 billion. But the kind of minority
stake Google and Comcast may be negotiating would have a lower value because it
would involve only AOL's Web portal and content, and not its highly profitable
but declining Internet dial-up business. Time Warner's
decision to sell a minority stake in AOL is driven by its need to increase its
sagging stock price, especially as it is being pressured to restructure itself
by Carl C. Icahn, the activist investor, said Michael B. Nathanson, who follows
Time Warner for Sanford C. Bernstein. Microsoft and
Yahoo, AOL's two big rivals, also announced
yesterday that they would link their instant-messaging services, a move that
appeared to intensify Time Warner's need to show that it is taking action, Mr.
Nathanson said. "Carl Icahn's accusing them of inaction and saying that when
they do take action they make mistakes," he said. "This could be an elegant
solution to try and get the stock price to get to a higher
valuation." Time Warner hopes a
reconstituted AOL will sell shares to the public, but it plans to keep a
majority stake in the company, people involved in the negotiations said. That
way Time Warner would be able to have a public validation of AOL's value while
still controlling one of the largest Internet companies, in an era when
audiences and advertisers are shifting from traditional media forms to the
Internet. Over the last two
weeks, Google has become more involved in trying to work out a deal to buy a
stake in AOL, people involved in the deal-making said. Late last week, Google
contacted Comcast about a joint bid and they approached Time Warner with the
concept earlier this week, a person involved in the negotiations said.
Google wants to
preserve its position as the search service on AOL's various offerings, which
reach more than 73 million users in the United States each month, according to
Nielsen NetRatings. And Comcast hopes to lure customers
for its high-speed data service by offering AOL's content and by marketing to
AOL's dial-up subscribers. Microsoft, for its
part, is mainly interested in extending the reach of its new Web search
business, which it sees as the best way to counter the growing power of Google.
Currently,
Microsoft's MSN search has 11 percent of the search market and AOL, which
currently uses Google to power its Web search, has 8 percent, according to
Nielsen NetRatings. For Google, the loss of the AOL contract would not be a big
financial blow, but it could have other effects, said Jordan Rohan, an analyst
with Royal Bank of Canada.
"AOL contributes
clicks, liquidity and high-quality traffic to the Google network," he said, and
that makes advertising with Google more attractive. Safa Rashtchy, an
analyst with Piper Jaffray & Company, however, said an ownership deal in AOL
had little potential benefit for Google: "By itself, AOL doesn't have any major
asset of use to Google, except perhaps their instant message system. I wouldn't
want them to overbid for it." For Comcast, the
prospect of winning AOL's dial-up customers to its high-speed Internet service
is particularly attractive. Comcast, which has 21.5 million customers, has been
facing increasing competition for new high-speed users from phone companies,
which offer lower prices. SBC and more recently Verizon have formed partnerships with Yahoo,
which offers content and services that users find attractive - a shift that may
force Comcast to seek a source of Internet content and services like AOL.
For years, Time
Warner executives have proposed just such an alliance, but Comcast has rebuffed
them many times, arguing it could build its own Web portal.
This time, Comcast
may be persuaded because there is the potential for substantial profit if the
AOL unit were to go public. Negotiations between
AOL and Microsoft have been hot and cold for several months, people involved
say, because Microsoft is unsure which of its business units to contribute to a
potential partnership. Some at Microsoft
hoped it would simply invest in AOL, but keep its MSN unit intact. AOL argued
that it should take over all of MSN, which would have the greatest potential for
cost-saving and create the biggest entity, which could be sold in a public
offering as the largest online portal. Other companies have
also inquired about taking a stake in AOL. Rupert Murdoch, chief executive of the
News Corporation, expressed interest in AOL,
but cut discussions short when it was clear Time Warner was not willing to sell
a controlling interest, a person involved in the talks said. A spokesman for the
News Corporation declined to comment. Time Warner appears
to be in no hurry to complete a deal. It hopes to pick from one of several
deals, and the longer the public discussion about rival bidders, the greater the
improvement to AOL's value, people familiar with the company's strategy say.
So far, the
jockeying among the giant Internet companies has created a series of unusual
alliances. The announcement yesterday by Microsoft and Yahoo that they would
link their instant message systems is a case in point. That alliance would allow
users of Yahoo's service to send messages to those using Microsoft's software
and vice versa. Executives of the
two companies said the link, which will not be effective until next year,
results from more than a year of negotiations. But analysts suggested that its
release now was an attempt to pressure AOL into choosing a deal with Microsoft
over Google. While such a deal
may well hurt Yahoo as its competitors consolidate, Yahoo may be willing to lend
Microsoft modest assistance at the expense of Google, Mr. Rohan
said. "The enemy of my
enemy is my friend," he said. "I don't think Yahoo fears Microsoft. There is no
animosity between them at a corporate level. But both Microsoft and Yahoo are
increasingly fearful of Google's power." 如果您希望与本文章的作者或其所在机构,进一步交流,请联系:畅享网 姜小姐 jill.jiang@amt.com.cn | 021-51096826-112 | 在线联系 |
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