chapter 1: marketing in the 21 century
chapter 2 building customer satisfactory through quality, service and value
chapter 3: winning markets : market-oriented strategic planning
chapter 4: gathering information and measuring market demands
chapter 5: scanning the market environment
chapter 6: analysing consumer markets and buying behavior
chapter 7 :analysing business markets and business buying behavior
chapter 8: dealing with the competition
chapter9: Identifying market segments and selecting target markets
chapter 10: positioning and differenciating market offerings over the life cycle
chapter 11 : developing new market offerings
chapter 12: designing gloabal market offerings
chapter 13: managing product lines, brands, package chapter 14 :designing and managing service chapter 15: designing pricing strategies and programs chapter 16: selecting and managing market channels chapter 17: Manage Retailing, Wholesaling, and Market logistics chapter 18: Designing and Managing Integrated Marketing Communications chapter 19: managing advertising, promotion and public relations
chapter 13: managing product lines, brands, package
chapter 14 :designing and managing service
chapter 15: designing pricing strategies and programs
chapter 16: selecting and managing market channels
chapter 17: Manage Retailing, Wholesaling, and Market logistics
chapter 18: Designing and Managing Integrated Marketing Communications
chapter 19: managing advertising, promotion and public relations
涂料正作为一种生活方式的存在元素而被越来越多的消费者加以强化，感情消费、理性消费、体验消费等多种消费习惯并存。
现在回到企业的经营管理上来，战略方向的制定和实施如果出现差错，也可能使一家企业巨人走向失败甚至消失。
新客户获取是每一个营销人都会面对的任务，更是必须完成的首要任务，因为这是企业业绩持续增长的前提。
做奥运火炬手支持北京奥运
