SLIDE资料：CRM在中小企业

CRM for Small and Medium-Sized Enterprises (SMEs)
The joint sales-and-marketing decision of IBM and Siebel to focus on small and medium-sized enterprises (SMEs) will result in limited market share gains versus incumbent players (e.g., Pivotal, Onyx, Interact) due to integration and customization complexity. Successful CIOs will seek integrators with vertical industry expertise and an ability to control the impact of implementation time and business process change.