SLIDE资料:转变你的客户关系

2002-2-7 15:06:32【作者】 畅享网 【进入论坛】
本文关键字 理论探讨
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Transforming Customer Relationships
Organizations have matured in their thinking about CRM during the past 12 months. Delivering on the promise of "making the customer the design point" means instrumenting customer life-cycle management with customer patterns (based on the customer life-cycle treatment of customer segments), business process patterns, and technology patterns. This instantiation must be grounded in ROI.

 

 

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