AMT按：本文分析了开展电子商务的网上顾客分析时的几大挑战，并给出了解决的思路，可以参考。

E-CUSTOMER  ANALYTICS

WHITE PAPER

Authors: Pushpa Ramachandran M, Ragavendra S, Kunal Turakhia

Abstract of the paper

World Wide Web has become an important channel for conducting the businesses.

The Internet provides the opportunity to access the global market for the

enterprises. Increasingly the Internet is becoming the first point of contact with

prospects and the customers for the businesses. This leads to the necessity for

understanding the behavior of the web site visitors, by analyzing and profiling

their behavior. Data warehousing and data mining technologies can help the ebusinesses

to better understand their e-customers.

The analysis of the web site visitors poses unique problems like:

n          Identification of the origin of the visitor is required

n          Calculation of the Dwell time for a content page

n          Identification of a User Session

n          Managing Web-site Structure Information

This paper addresses the specific problems and possible solutions in providing

the analytical solution.

Table of Content

Motivation ...................................................................................................... 01

Challenges..................................................................................................... 02

Identification of the Origin of the Visitor ......................................................... 03

Calculation of Dwell Time .............................................................................. 04

Identification of User Session ......................................................................... 05

Managing Web-site Structure Information......................................................... 06

Conclusion ................................................................................................... 08

Author Bio’s ................................................................................................... 09

About Wipro ................................................................................................... 10

Wipro in Telecommunication Technologies...................................................... 10