Nearly all 2001 predictions hit
home
Tim
Landgrave
Jan 3, 2002
Around this time last
year, I made a few predictions about IT market activity for 2001. At
the time, of course, I couldn't be too sure if my predictions would hold water,
but as you’ll see, I didn’t do too bad. I am proud to say that I hit the mark
more often than not. Here are my five predictions, and how (or whether) they
played out over 2001.
1. The Bear market will result
in failure of E*Trade competitors
Prediction: “By the
end of 2001, there will be no more than three or four major online traders
standing, and all of them will look more like online banks than online stock
managers.”
Outcome: I was pretty much dead on target here. As
the market continued to spiral downward, the only pure online play that held its
ground was E*Trade, and, as I predicted, it has evolved into an
across-the-board, financial-services player from its inception as a pure online
stock brokerage.
The companies hit hardest were those vying to make their
mark in day trading (e.g., Datek) or in cheap trades with little ancillary value
(e.g., Scottrade). The company that seemed to benefit the most
from the downsizing of the electronic trading market was American Express. Because AmEx had a niche customer
sector in place when the enterprise went to the Web—thanks to strong,
established financial relationships with wealthy individuals—it was one of the
best performing financial stocks for the year, largely due to the strength of
online investment accounts.
2. The big ASP and data
center shakeout
Prediction: “By the middle of next
year, you should expect the failure and/or acquisitions of many large, public
ASPs.”
Outcome: I think all of us expected a shakeout, but the
pace at which the Internet economy contracted made this prediction frighteningly
real to thousands of ASP employees.
The biggest surprise was the failure of
some top financed companies. I can remember sitting in a meeting with a CIO
right before my 2001 predictions article published and listening to him tell me
that he had moved all his servers to Exodus because “they would be safe there.” Exodus filed
bankruptcy on September 26 and is having certain assets and liabilities acquired
by Cable and Wireless, PLC.
Data Return, once the
darling of the applications infrastructure provider (AIP) market (and heavily
funded by Microsoft and Compaq), got acquired for pennies on the dollar by divine, Inc., a
company whose strategy resembles that of Computer Associates. Divine, Inc., is to the Internet
space what Charles Wang and CA were to the dying mainframe space. (CA’s claim to
fame is buying up distressed technologies, repackaging them, and attempting to
live on residuals.)
I also predicted that Microsoft and Oracle wouldn’t sit
idle while other companies made services revenue on hosting their software.
Oracle now tightly controls the hosting of its financial systems, and this year,
Microsoft announced its intention to sell Great Plains, which is hosted through
its bCentral
organization. Microsoft has also announced its MyServices initiative. By the end of next year, the
company will be in a position to collect millions from consumers by providing
hosted mail, collaboration, calendaring, and Wallet
services.
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