驶上事件驱动的高速公路，进行时间基竞争！

Event-driven Freeways and Time-based Competition

TIBCO founder and CEO, Vivek Ranadivé, addresses Technofutures conference

May 17, 2000 - All of us are going to have to produce some fast moves over the next couple of years to be competitive in our respective industries. The central challenge is staying above the rust belt. How do we differentiate ourselves in the age of the Web? Reuters and TIBCO are taking an active part in this revolution. Reuters and TIBCO are collaborating to provide solutions to all of the great movements we see today, such as: e-business, the Web, and the move towards wireless services.

What I would like to say to all of you is to forget about the lessons of the past because the future is going to be very different. If you go to a soda machine in Scandanavia today, you will find a key pad on the machine. You type in your phone number and password, and out pops a coke which then appears on your bill at the end of the month. This raises some very fundamental questions about what it means to be a bank, what it means to be a phone company, or what it means to be in the financial services industry. Reuters and TIBCO are trying to help you think through these questions and help provide you with an infrastructure and a basis for competing in the future.

"It's not going to be the big companies that beat the small companies, or the small companies that beat the big companies; it's going to be the fast companies that beat the slow companies."

One of my favorite Australian sayings is "no worries mate". Although I hate to say this, I think we're all going to have to start worrying, because the changes ahead of us are unprecedented. It's not going to be the big companies that beat the small companies, or the small companies that beat the big companies; it's going to be the fast companies that beat the slow companies. There's really going to be a shift from coming up with the "mother of all solutions" to what I think of as time-based competition. The people that are able to take advantage of change, leverage that change, differentiate themselves, and offer segmented products and services to their customers are the ones who are going to win. They are the ones who will capture the eyeballs, achieve the stickiness with those eyeballs, and win the land grab, which is the Web revolution.

Analysts say that in the future there is going to be more wireless access to the Web than wired access to the Web. This is going to be another change that we will all embrace. In many ways I think of the Internet and the Web as the world's largest legacy system. We can't assume that the use of the Web is going to be the same over the next few years.

I compare the Web to the freeway system. When the freeway system was put in about 40 or 50 years ago, people would cruise around for fun. This is how people have been using the Web over the last few years. Users have surfed and it's been entertaining. Already we're starting to see that declining. The Web is going to be much more of a tool that is used when needed.

We're going to see this shift towards an event-driven model where you're going to be able to go in and identify the events that are of interest to you. There's going to be very little difference between personal events, business events and social events. They are all going to be knitted seamlessly together. You're going to be able to go in and specify your personal information updates such as "when my portfolio hits this amount let me know", "when tickets to the Back Street Boys become available, let me know", "when my flight is delayed", "when my airline update clears" etc. So, it's going to be a much more event-driven use of the Web.

So with that, I want to wish all of you a very successful conference, and if you're ever in Palo Alto please come by and see me. Thank you and have a good day.