ORACLE BUSINESS INTELLIGENCE SYSTEM 11i

Oracle@Business Intelligence System 11i, a new class of enterprise software, is an Internet ready performance management system which provides a framework for corporate performance management and continuous process improvement. By delivering timely and accurate information, BIS enables managers to make better decisions, faster. Oracle Business Intelligence System is part of the Oracle E-Business Suite, an integrated suite of e-business applications for the enterprise, which is designed to transform your business into an e-business.

Oracle Business Intelligence System can seamlessly analyze the "back office" and "front office" data provided by the Oracle E-Business Suite. This includes ERP applications such as Financials, Human Resources, Purchasing, Operations, and Manufacturing, and CRM applications supporting Sales, Service, Customer, Marketing, and Interaction Center (Call Center). Users can set targets to meet their strategic objectives, monitor performance in all areas of the company, receive notifications when performance is out of tolerance, and respond immediately by taking corrective actions.

Oracle Business Intelligence System (BIS) provides an entire framework for setting management goals, measuring company performance against targets, enabling root-cause analysis, collaborating directly with responsible managers, and responding in a timely manner.

Furthermore, BIS takes an enterprise view of the data, so that not-so-obvious, cross-organizational issues may also be considered. Performance may be monitored via the manager's Personal Homepage where she can select key performance measures to monitor her organization's current performance or graph her organization's performance over time. To help managers better understand their business and the underlying causes of business performance, BIS includes many ready-to-run intelligence reports and Discoverer analysis workbooks. BIS also includes search engines that direct users to intelligence reports and analysis workbooks based on their business questions.

By allowing managers to proactively track, measure and analyze enterprise performance, BIS provides a powerful corporate management tool for today's e-business demands.

Powerful graphs visualize trends and breakdowns. Information can be delivered on a company's intranet using state of the art, ready-to-run and drill down intelligence reporting

Users can unleash the power of the award-winning Discoverer query tool to analyze corporate performance across multiple dimensions within ready-to-run analysis workbooks over the web

Oracle's Total Applications Solution Transforms the Way You Do Business
Oracle BIS is fully integrated with the Oracle E-Business Suite to provide comprehensive business solutions over the Internet for your business intelligence needs. Using Oracle's E-Business Suite applications, you can rapidly transform your business into an e-business and take full advantage of the power of the Internet.

Oracle BIS in ERP: Add Value to Your Core Processes
The Internet changes decision-making: BIS changes the way managers receive performance information by making access quick and easy through a customizable executive dashboard called the Personal Homepage. BIS transforms the way managers use information: By transforming transactional data into meaningful information, BIS allows managers to define, monitor, and analyze corporate performance. BIS reporting provides much more than traditional Decision Support Systems (DSS) by enabling analysis of critical enterprise wide performance issues.

BIS is fully integrated with the E-Business Suite and does not require the time and cost associated with implementing custom DSS. BIS allows you to setup your DSS along with your ERP efforts, not after. Your time-to-benefit is immediate since users can start browsing ready-to-run analysis reports as soon as E-Business Suite applications are installed. BIS targets your entire user population through easy access to several levels of analysis. BIS reporting provides transaction specific details as needed by all types of users. BIS is also universally accessible to anyone with a web browser since the product is web-enabled.

By providing a "holistic" view of the corporation, BIS 11i raises the bar for packaged DSS by providing ready-to-run complex analysis of data provided by the applications of the Oracle E-Business Suite, thus eliminating non-value added activities required with traditional DSS. In addition to expanding the number of performance measures, intelligence reports and analysis workbooks, BIS 11i delivers cross-organizational reporting never seen before in any decision support application.

Oracle BIS in CRM: Know Your Customers and Grow Your Business
The key objectives for e-businesses are ensuring growth while minimizing costs. Every customer relationship has an economic impact on the business, so it is critical to identify and focus on which customers are most profitable to deliver to them products and services they are most interested in, through the interaction channel they want to use, at the level of customer service they expect. The Oracle E-Business Suite CRM applications include Sales, Service, Marketing, Interaction Center (also known as Call Center), and Customer Intelligence applications. The CRM Intelligence applications provide the information required by e-businesses to manage sales, marketing, and customer activities effectively.

More than ever, enterprises need to manage the information required to understand customer interests and requirements and to respond quickly and efficiently. Otherwise, organizations risk losing their customers to the competition. Customer interactions need to be highly personalized to enhance the customer experience and establish a long term relationship of loyalty and trust. The Oracle Service and Interaction Center Intelligence applications manage an organization's points of contact with customers to ensure the highest level of customer satisfaction.

The Oracle Sales and Marketing Intelligence applications provides the means to design good segmentation efforts based on transaction history and demographic data; enabling companies to plan and execute very focused and cost-effective marketing and sales campaigns. Companies can also perform analyses to determine purchasing preferences, or spending thresholds to determine future cross-sell and up-sell opportunities.

The Oracle Customer Intelligence application leverages the customer information from across the enterprise to provide critical information about a company's customers including customer retention and satisfaction based on key performance metrics.

Using Oracle BIS: Spend Only Minutes A Day
Each manager has a Personal Homepage with several important sections, called "regions", that allow for an immediate understanding of the state of the business. There are seven sections or "regions" on each BIS Personal Homepage. One region, called "Navigate" identifies all business intelligence areas related to that manager. Another region, called "Notifications" lists all notifications from the Oracle Workflow system related to out-of-tolerance performance issues. Additionally, there is a region, called "Trends" with graphs that track the trends of important performance measures. Managers can also monitor current performance of their most critical business areas in the "Performance Measures" region. Also, managers can set up their own region, called "Favorites" for items of interest (i.e. both internal and external "bookmarks"), which they need or want to monitor. Finally, there are two regions with search engines: One for querying intelligence reports and workbooks, called "Ask Oracle", and the other for querying business views and the EUL, called "Business Views Catalog". Below is an example of a Personal Homepage.

Personal Homepage